Another interesting read on the Macromedia weblogs, and corporate blogging in general. This one focuses on the importance of trustworthiness in marketing on the Internet. One quick correction to the article, the weblogs were an initiative of the community managers (mostly JD’s idea); we were not asked by Macromedia to create them. Although that may seem like a subtle correction, I wanted to make it clear that we were / are not required to maintain the weblogs.

Wired.com has an article up today discussing the Macromedia weblogs. Myself, Branden Hall, and Dave Winer are all quoted, and over all i think that it covers exactly why we are doing this. It allows us to communicate faster and more efficiently with our community. It was John Dowdell who really drove the idea internally at Macromedia. Also, David Burrows’ FlashBlog really helped me to realize how useful a tool the weblogs could be.

One word of feedback: Bravo! [davenet.userland.com]